Billboard featuring Joan Jett urges Dominos to add vegan cheese on D St. in Lewiston

LEWISTON — Music icon Joan Jett loves rock ‘n’ roll … and vegan pizza. In a new appeal that just went up outside Domino’s on Main Street, the rock legend is cranking up the pressure on the pizza chain to add vegan cheese to its pies and avoid a bad reputation among customers who can’t stomach dairy cheese for ethical, religious, environmental, or dietary reasons. Jett’s message is part of PETA’s new nationwide campaign urging Domino’s to add vegan cheese to its U.S. menus—as the company has already done in the U.K., Australia, Germany, Spain, and more.

“More and more folks are ditching dairy, as I did years ago, for their health, allergies, or because they don’t want to support cruelty,” wrote Jett in a letter to Domino’s CEO Russell Weiner earlier this year. “Music brings people together, and so does pizza. Let’s make sure no one is left out when it’s time to share a pie.”

PETA’s billboard can be seen at 451 D St. in Lewiston. The billboard has also been placed near Domino’s locations throughout the country, including in Panama City Beach, Florida; Wichita, Kansas; and Spartanburg, South Carolina.